“There’s one key reason that brands are paying more money for podcast advertising: it works, especially as traditional advertising mediums have become increasingly less effective over the past few years”
6 reasons why you should choose podcast advertising
Great Hosts Make Great Ads
Great hosts create ads that are entertaining and engaging, Instead of getting a typical 30 seconds pre-recorded audio spot or magazine ad, podcast listeners hear unique live reads or in-depth ‘chats’ made personal by the podcast host. Podcast ads are intuitive and integrated seamlessly into the subject matter of the show.
Podcast Ads Are Native; integrated seamlessly into the show.
Great hosts create ad reads that are entertaining and engaging, making the spots part of the podcast, not a break.
Podcast Audiences Are Extremely Loyal
Podcast Listeners establish relationships with the host and are compelled to listen to ongoing episodes. 1 in 2 Australian podcast listeners, claimed to have listened to 5 hours of podcasts the past week. Up 44% since 2017.
Listeners Buy Products From Podcast Ads
Midroll Media, a leading podcast advertising network, recently surveyed their listeners and an amazing 63% of podcast listeners have bought a product they heard advertised on a podcast.
Engaging & Convenient for Listeners
Unlike magazines, newspapers or written blogs, which has to be read, or even videos that require audiences to sit and watch, podcasts require little effort to engage – you just press play. Podcast listeners chooses to opt-in; they intend to listen to the whole show.
Exact Number of Listeners
Covering 7 listening platforms including YouTube, Spotify and TuneIn, The Daylesford Podcast is able to give you the exact number of listeners per episode.
Let’s Work Together
Get in touch and let’s talk about your business via podcast.